Official Website
Pinterest is a visual search engine that many brands want managed as part of their marketing.
🔗 Visit Official Website — Pinterest
Domain: www.pinterest.com
What This Website Is
Pinterest is a visual search engine that many brands want managed as part of their marketing. For 📣 Social Media Management, it's useful as a service you can offer clients and as a channel to attract clients through evergreen, keyword-driven content.
How to Apply It to 📣 Social Media Management
Use Pinterest two ways: as a client service and as your own lead channel — build systems → show results → attract clients.
Step-by-Step Implementation:
- Phase 1: Learn Pinterest management — boards, keyword pins, and scheduling.
- Phase 2: Build a service offer — packages, reporting, and content calendars.
- Phase 3: Attract clients — use your own pins to showcase results and expertise.
Common Use Cases for this Side Hustle:
- Scenario A: You want to add Pinterest to your service menu.
- Scenario B: You want evergreen traffic to your services.
- Scenario C: You want to showcase results to win clients.
When to Use This
- You manage social channels for clients.
- You want to offer Pinterest as a service.
- You want evergreen traffic to your offer.
- You can create and schedule pins.
Best Tasks to Use It For
- Managing client Pinterest accounts
- Building keyword-driven pin strategies
- Creating content calendars and reports
- Driving evergreen traffic to your services
- Showcasing results to attract clients
Getting Started Steps
- Learn Pinterest best practices and scheduling tools.
- Build a Pinterest management service package.
- Create a sample strategy and content calendar.
- Grow your own account to demonstrate results.
- Add Pinterest case studies to your portfolio.
- Pitch clients who would benefit from Pinterest.
Good Beginner Search Terms
- Pinterest management for clients
- Pinterest strategy social media manager
- how to offer Pinterest as a service
- Pinterest content calendar template
- Pinterest reporting metrics
- scheduling pins tools
Monetization Angle
Direct: Pinterest management is a billable service you can add to retainers, and your own account can generate inbound client leads over time.
Pros
- Adds a billable service to your menu
- Evergreen lead channel for your business
- Less crowded than other platforms
Cons
- Results build gradually
- Not ideal for every client niche
- Requires design and keyword skills
Who Should Use This
Social media managers who want to add Pinterest to their services and use evergreen content to attract clients.
Who Should Skip This
Skip this if your clients are only on short-form video platforms. Focus on Instagram or TikTok management instead.
Practical Applications
- Create a client-approved pin plan around genuine audience questions.
- Link accurate original visuals to relevant destinations.
- Review permitted referral and conversion data against agreed objectives.
Important Considerations
- Saves and impressions are not confirmed revenue or causal business results.
- Verify current account, linking, promotion, asset, and disclosure rules; use authorized access and do not copy competing designs or promise reach.
Related Resources
Later — Schedules and manages pins and other social content for clients.
Canva / Canva Mockups — Designs pins and branded content for client accounts.
Metricool — Tracks analytics and builds reports across managed channels.
r/SocialMediaManagers — Offers peer advice on pricing, clients, and service delivery.
Related Side Hustles
Social Media Management — This is the direct service Pinterest management is packaged and sold within.
UGC Creation — Content skills overlap, and UGC can feed the pins and posts managed for clients.